Vic Willems successfull with new singles

Vic Willems successfull with new singles

Her success extends beyond streaming, as she received great support from BBC Radio. Featured on BBC Introducing in Scotland, she was celebrated for her ability to put music into magic and the show also spotlighted her growing presence on BBC Radio 1. On December 19th, Theo headlined a performance at the legendary King Tut’s Wah Wah Hut in Glasgow, a venue known for propelling iconic artists to fame. Adding to these achievements, she was recognized at the 2024 Scottish Alternative Music Awards, winning the Best Acoustic category.

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“For me releasing music is just something I need to do”

Theo Bleak

Katie Lynch

Theo Bleak

Theo’s dedication to physical music formats has also earned her recognition. Her special 7” AA side vinyl release featuring “In My House” and “Like A Thorn” debuted on 11/10/24 and peaked at #13 on the UK’s Official Physical Singles Chart underscoring her ability to connect with audiences in both digital and physical realms.

Achieved results

  • 1

    Strategy

    By collaborating closely throughout the campaign, we have successfully worked towards expanding Theo Bleak's reach to a growing and engaged global audience.

  • 2

    Press & Radio

    Theo Bleak gained significant attention on BBC Introducing in Scotland and BBC Radio 1, with her music being praised for its emotional depth and authenticity.

  • 3

    Streaming

    Theo's releases have been strategically activated across platforms, including Spotify, Apple Music, Amazon, Deezer, and YouTube, ensuring maximum reach and impact.

  • 4

    Playlists

    Theo Bleak's singles have been featured on multiple prominent playlists, including New Music Friday Worldwide, which has over 4.2 million saves.